SARTA is a London-based, Stockholm-born brand 
that creates clothing and accessories that offer 
nuanced reflections on our evolving relationship 
with the natural world.

Working closely with founder and designer 
Johanna Crafoord, a visual language was developed that 
reflected her focus on regenerative farming, 
punk influences, and environmental activism. 

We drew inspiration from the expansive Swedish forests, the cool blue tones  of scandinavian winter, and the vast, bright summer sky; all of which inspire the garments and accessories. 

Both the materials and the creative process are front and centre, 
in line with SARTA’s principles.

This is a journey of materials, and we position SARTA as more 
than a clothing brand, rather a platform that prioritises 
sustainability and circularity that can be felt both from afar and 
up close with the products. 


Photography: Megan Kyte
Stylist: Grace Weir
MUA: Sen Qiu
Talent: Sophie Stoeckemann, Ami Sumareh